Kevin Kegel
READING · UNITED KINGDOM
Owns the published research the method is built on, so every recommendation traces back to a source a client can check.
English · German · French · Amharic
Who we are
About Sillage
A sensory identity consultancy for boutique wellness and hospitality businesses, working in the United Kingdom, Germany and Greece.
Three noses, one method.
The founding team, mid-session
The team.
Prithvish Patil
MILTON KEYNES · UNITED KINGDOM
Runs the measurement side, from the baseline reading to the return visit, which is what makes a claim checkable.
English · German · Marathi
Alexandros Moschopoulos
THESSALONIKI · GREECE
Leads the Greek market and the commercial side of the business, from branding through to supply chain.
English · Ελληνικά · German
The method
Five stages. One prescription.
Every engagement follows the same diagnostic sequence, so the recommendation at the end is traceable to what we observed at the start.
STAGE 01
Primary evaluation
We walk the space room by room and read how scent currently carries through it, including via your HVAC and airflow.
STAGE 02
Time in the business
We spend working hours on site, watching customer patterns and asking staff who your clientele is today versus who you want.
STAGE 03
Analysis and matching
We match scent profiles to your target customer and business type, and check whether your music helps the scent or fights it.
STAGE 04
Presentation and testing
We present the shortlisted directions in person, blotters in hand, and trial them in the space before anything is committed.
STAGE 05
Return and refine
We come back, measure what changed against the baseline, and adjust, so the prescription ends up fitted, not guessed.
ARTEFACT 01
Diagnostic visit
A full day on site, mapping how the space reads to the nose across its rooms, materials and traffic.
ARTEFACT 02
Strategy report
A written prescription: the scent direction, where it belongs, and the mechanism behind each choice.
ARTEFACT 03
Stakeholder presentation
An in-person walkthrough with blotters, leaving you the artefact and a baseline to measure against.
What we do, and what we do not
Where our scope ends.
We advise on scent, and we prescribe it. We evaluate the music already playing and align it to that prescription. We trial freestanding, plug-in diffusion and air equipment as part of a proof-of-concept visit, under a short agreement covering the loan period. Anything hardwired or ducted, including work inside walls or ventilation systems, is referred to a licensed partner with an indicative cost. That work is never carried out by us.
Where we work
Three countries, one method.
United Kingdom
READING
MILTON KEYNES
LONDON
Germany
HANNOVER
Greece
THESSALONIKI
Contact
Tell us about your space.
One conversation is usually enough to know whether an evaluation makes sense. There is no obligation and nothing to buy; the first step is always a walk-through.
Prefer to write directly? info@seeyazh.com