Venues
Personal care.
Salons, barbers, beauty and aesthetics. Product smells compete for the air; the win is a signature that survives them and brings clients back on schedule.
Area by area
Where we read the room.
Nothing we work on is harder than personal care. The products are the loudest thing in the room and they change through the day, so the brief is not a scent that smells nice in an empty salon; it is one that still reads at four o'clock on a Saturday.
Entrance
The only part of the floor a client meets before the product smell does.
Styling floor
Where the competing smells actually are. We read it working, not empty.
Wash area
Steam and heat move scent differently here from anywhere else on the plan.
Retail shelf
Where the signature has to survive standing next to the products it competes with.
What we do here
Three signals, one prescription.
SCENT
We choose it for your brand, your rooms and your clientele, then prove it in the space before anything is committed.
MUSIC
We audit what is already playing and align its energy to the scent, because the two either agree or actively undo each other.
CLIMATE
We measure temperature and air quality and trial freestanding air and diffusion units. Anything inside walls or ductwork goes to a licensed partner with an indicative cost.
What the evidence says
The published findings behind the method.
Getting scent right is a ladder, not a switch
Effect on customer expenditure runs from −17% for the wrong scent, through 0% for nothing at all and +3% for something basic and unadvised, to +10% for a proper selection and +23% for a full strategy in the right context. Fit matters as much as quality: in one clothing-store study, gender-congruent scents nearly doubled sales in each department, and swapping them reversed the effect.
Roschk and Hosseinpour, 2020. Journal of Marketing, 84(1) · Spangenberg et al., 2006. Journal of Business Research, 59(12)
Music and scent have to agree on energy
When the arousal level of the music matches the scent, evaluations, impulse purchasing and satisfaction all rise. When they clash, the environment reads as less pleasing than doing nothing at all.
Mattila and Wirtz, 2001. Journal of Retailing, 77(2) · Spangenberg et al., 2005. Journal of Business Research, 58(11)
Warmth carries a premium. Cold is the baseline.
In a controlled test, shoppers in a room set roughly 4°C above a comfortable 22°C were willing to pay 10.4% more across a basket of everyday products than shoppers in a room 4°C below it. Both rooms were rated equally pleasant, so this is not a comfort effect.
Room comparison drawn from 98 participants across 11 products; nine of the eleven moved upward. Treat as directional evidence, not a guaranteed return.
Zwebner, Lee and Goldenberg, 2013. Journal of Consumer Psychology, 24(2)
These are findings from service and retail environments generally, not from personal care specifically. We publish figures broken down by venue type when we have sources for them and not before.
What clients say
Every space is already sending all three, chosen or not.
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