Venues
Business premises.
Receptions, lobbies, client-facing offices. First impressions and dwell comfort; where climate and air quality carry more weight than anywhere else.
Area by area
Where we read the room.
A reception has one job and a few seconds to do it. Here the air itself does more of the talking than the scent does, which is why this is the venue type where climate is read first rather than last.
Reception
The whole first impression, compressed into the distance between the door and the desk.
Waiting area
Dwell time, which is where temperature and air quality stop being background and start being the experience.
Meeting rooms
Small, sealed and often overloaded. We read them full, not empty.
Open floor
Where anything prescribed has to be liveable for the people who are there all day, not just for visitors.
What we do here
Three signals, one prescription.
SCENT
We choose it for your brand, your rooms and your clientele, then prove it in the space before anything is committed.
MUSIC
We audit what is already playing and align its energy to the scent, because the two either agree or actively undo each other.
CLIMATE
We measure temperature and air quality and trial freestanding air and diffusion units. Anything inside walls or ductwork goes to a licensed partner with an indicative cost.
What the evidence says
The published findings behind the method.
Getting scent right is a ladder, not a switch
Effect on customer expenditure runs from −17% for the wrong scent, through 0% for nothing at all and +3% for something basic and unadvised, to +10% for a proper selection and +23% for a full strategy in the right context. Fit matters as much as quality: in one clothing-store study, gender-congruent scents nearly doubled sales in each department, and swapping them reversed the effect.
Roschk and Hosseinpour, 2020. Journal of Marketing, 84(1) · Spangenberg et al., 2006. Journal of Business Research, 59(12)
Music and scent have to agree on energy
When the arousal level of the music matches the scent, evaluations, impulse purchasing and satisfaction all rise. When they clash, the environment reads as less pleasing than doing nothing at all.
Mattila and Wirtz, 2001. Journal of Retailing, 77(2) · Spangenberg et al., 2005. Journal of Business Research, 58(11)
Warmth carries a premium. Cold is the baseline.
In a controlled test, shoppers in a room set roughly 4°C above a comfortable 22°C were willing to pay 10.4% more across a basket of everyday products than shoppers in a room 4°C below it. Both rooms were rated equally pleasant, so this is not a comfort effect.
Room comparison drawn from 98 participants across 11 products; nine of the eleven moved upward. Treat as directional evidence, not a guaranteed return.
Zwebner, Lee and Goldenberg, 2013. Journal of Consumer Psychology, 24(2)
These are findings from service and retail environments generally, not from business premises specifically. We publish figures broken down by venue type when we have sources for them and not before.
What clients say
Every space is already sending all three, chosen or not.
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